American Writers Group blog post image comic book writing for self published authors showing a close up of comic book art with colored pencils in the background

How to Self-Publish a Comic Book or Graphic Novel (Without a Giant Budget or Team)

Want to Turn Your Story Into a Comic Book?

You don’t need to be Marvel or DC to create a powerful, engaging comic. Whether you’re writing a coming-of-age story, fantasy epic, memoir, or superhero origin tale, comics and graphic novels are amazing ways to reach readers visually.

But if you’re not a professional artist or don’t have a team of illustrators on speed dial, the process might feel a little overwhelming.

Don’t worry—we’re going to break down exactly how to plan, write, and publish a comic book or graphic novel, even if you’re just getting started.

Affiliate note: Some links in this post are affiliate links. If you purchase through them, we may earn a small commission—at no extra cost to you. We only recommend tools we trust and use ourselves.

Step 1: Start With a Strong Concept

Before you think about panels or illustrations, lock down your core idea.

Ask:

  • What’s the central story or conflict? 
  • Who are the main characters? 
  • What genre or tone am I going for (dark, funny, heartfelt)? 
  • Is it a standalone issue, series, or full-length graphic novel? 

A great comic has a clear story arc—even if it’s told in snapshots.

Step 2: Learn How to Write a Comic Script

Comic scripts are very different from novels. You’re writing for an artist (even if it’s you!), not just a reader. That means:

  • Breaking the story into pages and panels 
  • Describing what’s happening visually 
  • Writing dialogue and captions clearly and concisely 

Think of each page like a scene. Each panel = a moment in time.

📘 Want to learn fast? Try Making Comics by Scott McCloud (Affiliate Link)—a visual guide that teaches storytelling, pacing, and panel layout like a pro.

Or, check out free templates and script examples on sites like comicsexperience.com or blambot.com.

Step 3: Work With an Artist (Or Use Visual Tools to Help)

If you’re not illustrating the comic yourself, you’ll need to find someone to bring your vision to life.

🎨 Where to find comic artists:

  • Fiverr – Filter by comic style, genre, and budget 
  • Upwork – Good for long-term collaborations 
  • DeviantArt – Many artists post portfolios and take commissions 
  • Behance – Another great place to browse visual storytellers 

Look for:
✅ Experience with sequential art
✅ Communication skills
✅ Art style that fits your story
✅ A clear pricing structure (per page or project)

🎯 Not ready to hire? Tools like Canva, Comic Draw, or AI art platforms like MidJourney can help you mock up a sample issue or pitch.

Step 4: Choose Your Format and Distribution

You have options:

💻 Digital-Only (Easiest to Start)

  • Publish your comic as a PDF or EPUB 
  • Sell it through Amazon KDP to get started or your own site if you have an audience already 
  • Upload to platforms like Webtoon, Tapas, or GlobalComix 

📚 Print + Digital Combo

  • Use KDP Print for softcover graphic novels, Draft2Digital or IngramSpark for wider distribution 
  • Use PrintNinja or Mixam for professional comic book-style runs 

 

📌 Tip: Keep your trim size and bleed settings consistent from page 1. Each book platform has slightly different format requirements. Also printed books have different formatting rules than eBooks on Kindle.

Step 5: Promote Your Comic Like an Indie Pro

Marketing a comic doesn’t have to be complicated. Some proven strategies include:

  • Posting your art or behind-the-scenes process on Instagram, TikTok, or Pinterest 
  • Building an email list using free MailerLite landing pages 
  • Collaborating with comic reviewers or influencers on YouTube 
  • Offering bonus content like character sheets or concept sketches to grow your email list 
  • Launching a mini digital issue for free to build buzz and your email list 

📣 Bonus idea: Use Fiverr to run a simple comic book promotion or social media ad campaign.

Want Help Bringing Your Comic or Book to Life?

🎁 Grab our free “Publish Like a Pro” Toolkit
It includes links, tools, and templates to help you self-publish with confidence—even in visual formats.
👉 Download it here

📘 Need a clear step-by-step plan?
Get the Author’s Quickstart Blueprint—a $17 guide to writing, publishing, and launching your book (or comic!) the smart way.
👉 Click Here to Grab Yours Now

💼 Add the Author Toolbox Templates at checkout for a 74% discount. Includes checklists, templates, and roadmaps to write, publish and promote self-published books faster.

Final Thoughts

Creating a comic book or graphic novel might take more moving parts than a novel—but it also gives your story a whole new dimension.

Start small. Collaborate when you can. And remember: every great comic started with a simple idea, a pencil, and a dream.

You’ve got this—and we’re here to help.

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